HERITAGE
We wanted to create a product that reflected our passion for excellence
Our story
David Friedeberg lives his life based on the quest for unrelenting excellence and a passion for quintessential wellness.
Shaped by his upbringing in an Artist’s household where designing something out of nothing was a daily ritual, the concept of realizing the impossible was ingrained by his father, renowned surrealist Pedro Friedeberg. From an early age, a rooted thirst for culture, discovery, and travel sparked an appreciation for the natural wonders that each corner of the world has to offer.
The trials and success arising from early entrepreneurship and formal education at Harvard and culminating at the Institut Européen d'Administration des Affaires, helped cultivate a unique character; deliberate, uncompromising, and truly innovative.
Inspired by the Japanese concept of kenkou dai-ichi 健康第 which translates to health above everything else, and dissatisfied with what was available, David challenges established norms of complacency to create unparalleled formulas powered by the purest natural ingredients on Earth enhanced with cutting-edge biotechnology; sourced from nature and mastered by science.
Today, David continues his wellness journey splitting his time between the colonial city of San Miguel de Allende in Mexico, and Austin, where he lives with his wife, daughter, and Akita-inu.
“The natural wonders and the great variety of medicinal plants of Japan left a permanent impression on me that sparked my search for the purest and most powerful ingredients on earth for the creation of OXOMIO.”
DAVID FRIEDEBERG
Purpose
We create handcrafted wellness products powered by the purest ingredients on Earth and enhanced with cutting-edge biotechnology; sourced from nature and mastered by science for ultimate wellness.
HOW WE DO IT
Our solutions are formulated in-house by our team of medical experts and our unrivaled formulas are powered solely by the world’s most powerful and innovative ingredients, all of which are meticulously sourced and selected for effectiveness and sustainability.
Philosophy
Our passion for excellence in quality and our goal of perfection guides us to only formulate products that we can guarantee to be superior and that will truly provide long term wellness.
HOW WE DO IT
Within every jar of OXOMIO lie nourishing ingredients sourced with the utmost care and treated with expertise. Our products are hand-crafted in small batches in controlled laboratories in order to ensure quality all throughout the production process. We strive to have all of our ingredients delivered directly from the source guaranteeing traceability.
Excellence, innovation and expertise are behind every jar of OXOMIO products.
